Introducing SHIA: A Sustainable Vision for the Future of Fine Dining
August 14, 2025SHIA Restaurant Cultivates Next Generation of Korean American Culinary Leaders with Transformative Pitch Day Initiative
August 19, 2025Introducing SHIA: A Sustainable Vision for the Future of Fine Dining
August 14, 2025SHIA Restaurant Cultivates Next Generation of Korean American Culinary Leaders with Transformative Pitch Day Initiative
August 19, 2025SHIA Releases Preliminary Findings from Its Zero Plastic Initiative
Posted June 18, 2025
In partnership with OpenTable, SHIA shares a first-of-its-kind research report offering real-world guidance for reducing plastic in restaurants
Washington, D.C. (June 18, 2025) – SHIA, the groundbreaking nonprofit Korean fine dining restaurant in Washington D.C.’s Union Market District, has released the first findings from its Zero Plastic Initiative—an ambitious, multi-year sustainability project which aims to reduce the restaurant industry’s dependence on plastic.
Since opening in November 2024, SHIA has operated as both a destination for culinary excellence and a real-time research and development hub focused on innovation. In partnership with OpenTable as the official research partner, SHIA is setting a new industry standard for what it means to run a restaurant with purpose—offering data-driven strategies for eliminating plastic across the restaurant lifecycle.
“Our mission isn’t to shame or lecture the industry, it’s to create a blueprint for what’s possible,” said Edward Lee, Executive Chef and Owner of SHIA. “We've identified 31 common sources of plastic in restaurant operations and have spent the past seven months rigorously testing real-world alternatives. We’re not trying to be perfect, we’re trying to be useful to all restaurants and businesses struggling with where and how to start reducing our reliance on plastics. If every restaurant found even one point of plastic to eliminate, the collective impact would be enormous. Our goal is to provide the research and the roadmap to make that possible.”
The findings come after SHIA’s first phase of research focused on single-use and back-of-house plastics. With a compact 1,800-square-foot footprint and a service model accommodating approximately 55–60 guests per night, SHIA provides an approachable test case for restaurants of similar size and scale. Among the 31 key touchpoints identified were cling wrap, squeeze bottles, disposable gloves, laminated menus, permanent markers, and even unexpected culprits like server trays, bathroom soap dispensers, and candles.
“As a nonprofit, we’re uniquely positioned to experiment, fail, learn, and share without the pressures of profit,” said Monica Kang, Chief Strategy and Partnerships Officer at SHIA. “This transparency is critical to helping other restaurants assess what’s achievable within their own operations and what tradeoffs are required. Our goal is to plant the seeds of change that can grow industry-wide.”
SHIA’s first year of data has already yielded measurable impact, preventing hundreds of kilograms of plastic from entering landfills and ecosystems. A full financial report, detailing the cost implications of operating as a Zero Plastic restaurant, will be released in late 2025.
The Zero Plastic Initiative is one part of SHIA’s larger mission to rethink the future of fine dining through a sustainability lens. Additional research pillars focus on gas-free kitchens and food waste reduction. Each year, SHIA will publish its findings free of charge through a dedicated landing page on OpenTable accessible to the public, creating a public repository of learnings for the hospitality industry.
"SHIA’s early insights offer clear, actionable steps for real-world impact,” said Amy Wei, COO of OpenTable. “We're excited to amplify this important work across our network of 60k+ restaurant partners and introduce tangible sustainability solutions that can help drive measurable progress across the hospitality industry.”
SHIA is actively seeking partners and collaborators who share its vision for a more sustainable restaurant industry. To learn more or access the full preliminary report, visit https://www.opentable.com/restaurant-solutions/resources/shia-restaurant-sustainability-findings /
About SHIA
SHIA is a modern Korean fine dining restaurant in Washington D.C. focused on sustainability and innovation. Our non-profit initiatives include critical issues that face the restaurant industry at large from environmental to equity to cultural. SHIA will plant the seed for innovation in fine dining, conducting on-site research with our in-house team in partnership with Open Table and university partners to find strategies that get us closer to viable zero-gas, zero plastics, and zero waste solutions in the hospitality industry.
About The LEE Initiative
The LEE Initiative (Let’s Empower Employment) is a non-profit organization founded in 2018 by Chef Edward Lee and Lindsey Ofcacek. The organization works to create programs that promote equality, diversity, and opportunity in the restaurant industry and beyond. From culinary mentorships and crisis relief for hospitality workers to promoting women chefs and supporting marginalized communities, The LEE Initiative is dedicated to fostering positive change and sustainable practices across the food and beverage world. Through collaboration and community-driven initiatives, the organization empowers individuals and strengthens the future of the hospitality industry. In 2024, The LEE Initiative won The James Beard Foundation’s Humanitarian of the Year Award.
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ: BKNG), helps more than 60,000 restaurants worldwide fill 1.8 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
For more information about SHIA, please contact Baltz & Company:
Chloe Mata Crane; cmcrane@baltzco.com
Jamie Silverman; jsilverman@baltzco.com